Users will soon have a new feature that allows them to reduce the amount of AI-created media appearing in their timelines. This initiative comes as the platform announced that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread release. This development aligns with a surge in AI-generated material, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising video streams on another major platform primarily display AI-generated videos. A significant portion of this output is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that numerous viewers enjoy content made with AI tools, from digital art to informative clips, and we want to give people the power to see more or less of that, according to their own choices,” stated a company executive.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its app identified as made with AI. In total, over 100 mn pieces of content are submitted to the app daily, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI content they view by accessing the content preference setting in the application and choosing AI-made media. Further subjects that currently be adjusted under the setting encompass news, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules require creators to tag lifelike artificially created content, and it forbids dangerous AI impersonations of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the service will henceforth add an artificially created label to content made using its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This step is intended to deter users from attempting to evade the labeling process.
Responsible AI Funding
The platform is also introducing a two million dollar awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This initiative will support charitable organizations dedicated to training coding and technology.
Moderation Strategy
TikTok has justified its content review process, during debate over proposals to make redundant numerous review team members in the UK. TikTok is planning to reduce a significant number of roles in its trust and safety division in its British office, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A senior executive clarified that people-led review would continue to be important, but AI can protect employees by removing the most distressing content ahead of it gets reviewed by people. TikTok announced a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to the use of its automated systems.
It is vital to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
